I was looking at reviews for weight loss programs and this was rated #1, especially for long term success. That was the hook for me as I didn’t want to lose the weight and then see it all come back again. I also didn’t want a program where I felt really restricted on what I could eat and always hunger. I’m happy to say that has not been a problem so far! I’m loving the food and I’m already down 6 pounds after only a 10 days on the program.